Insights that lead you to make better decisions.

Virtu News provides analysis based on data and facts to give you insights about the true challenges, opportunities and menaces that affect the well-being of nations, markets and people. We believe that these insights will help you to make better decisions


Founder and Publisher

Luiz Felipe d'Avila

Responsible for the creation of the prestigious magazines República and Bravo!, Felipe was Managing Director of Editora Abril. Felipe is also the founder of the Public Leadership Center (CLP), an organization that trains public leaders and has trained more than 5,000 public leaders in 100 cities in Brazil. He studied political science and public administration at Harvard Kennedy School.
Editor in Chief

Eurípedes Alcântara

A journalist with over 35 years of experience, Eurípedes directed Veja Magazine from 2004 to 2016, was an international correspondent in New York and deputy director of the magazine.
Chief Data Officer

Gabriela Allegro

Specialist in digital data-based narratives, Gabriela has over 25 years of experience in the production and management of content based on data, with international awards in her curriculum.
Data Journalist

Diogo Medeiros

Graduated in Public Administration at Fundação Getúlio Vargas, he worked on the development of a financial education website, at the Research Center for Public Administration and Government of FGV and at the Secretary of Culture of the State of São Paulo.

Bianca Caloi di Grassi

Graphic designer graduated from Central Saint Martins, University of the Arts London, Bianca has worked for 10 years as a designer. In 2010, she founded SW7 Design, a boutique agency focused on branding.

Diana Assennato

Journalist and master in digital media from the University of London, Diana's expertise contemplate digital narratives and content strategy, for organizations, brands and people.
Chief Marketing Officer

Marcos Pereira

Specialist in digital marketing, Marcos has experience in the development and communication of companies and people.

Consulting board

Terra Networks,

Marcelo Lacerda

Marcelo was the co-founder of Nutec Informatica in 1986. Acquired by the Telefonica Group, Nutec became part of Terra Networks. Terra went public on NASDAQ in November 1999. At Terra, Marcelo worked in executive positions in Brazil, the United States and Spain, being responsible for the search engine Lycos after its acquisition by Terra in 2000. Marcelo left Terra in 2003. In 1999 Marcelo was co-founder of, later acquiring control of the company. In 2010 became the largest digital agency in Brazil and was acquired by the WPP Group in 2011. Marcelo and a group of executives maintain a minority position in the company.


Fast-tracking business executive with proven success as General Manager with digital marketing, product development, sales, business development and finance in multinational companies. More than thirty years of experience in financial services, banking, fintec and digital payments focused on Latin American operations. Out-of-the-box thinker with a highly creative and entrepreneurial approach to business development; sharpened focus on problem solving and deal-making. Proven ability to influence piers and gain trust from individuals at all levels. Constant iteration with CEOs and executives from banks and technology companies solving complex challenges.
The Economist


Paul Rossi is a globally recognized leader with a track record of transition and transforming
media and agency businesses. Most recently he was the CEO of the Carbone Smolan Agency, an independent Brand and Design agency based in New York. Prior to joining CSA Paul was President of The Economist Group’s global media businesses running all of the Group’s media properties which included The Economist, The World in and 1843 magazines. During his time at The Economist he grew the publication from being a niche magazine to a leading media brand on multiple platforms. His work in building The Economist brand and business lead to it being named the ‘hottest’ magazine in America and Paul was named Executive of the Year by Adweek and a Top Innovator by Media Business. After building out The Economist’s marketing services businesses include acquiring two agencies he focused on helping brands as they migrated from traditional advertising to using meaningful content to engage customers in print, online, on social media, and in person. Paul is truly a global citizen. He has lived and worked on four continents and is a frequent commentator on the changing role of media and advertising. In 2018 Paul received the IAAs inaugural global compass award alongside Ogilvy's Shelly Lazarus and Unilever's Paul Polman.
Wired Magazine

John Plunkett

John Plunkett is the founding designer of Wired Magazine. In 1994 he and his partner Barbara Kuhr led the team who created HotWired, the world's first commercial website with original content and advertising.

Today PK's main areas of interest include: Communication Strategy, Branding and Packaging, Magazine and Book design, Exhibitions and Signage, Digital interfaces, and Home Design.

They formed Plunkett+Kuhr in 1991, after working with and learning from many great designers, including Saul Bass, George Nelson and Colin Forbes at Pentagram NY. John is particularly inspired by Pentagram partner Alan Fletcher, who famously wrote: "Design isn't a thing you do. It's a way of life.